home
homE (pronounced "homie") is a business solution proposal, submitted as an entry in the SCAD StartUp conducted in February 2022. The platform helps solve for a problem that most students across the world face: moving to a new place to study, all alone, particularly in the middle of a pandemic. This pitch was one of the top 5 finalists out of 93 teams that participated in the event.
Cover Image designed by Harshitha Suresh
Problem area
How might we solve for the stress that students face while living independently in an unfamiliar place, in an economical manner?
solution
homE helps facilitate a service exchange between students, helping them build a community across the student body and recent alumni, based on accountability. Our model would integrate universities into the platform, verifying every user, to ensure the safety of the student community.
My Roles
Through the fast-tracked project timeline, I focused on Research and Concept Development which extended into concept testing. I also filled the role of Strategist to ensure the framing of the business strategy and business model for the proposal. Additionally, I assisted the team with UX and UI design.
business framework
proposed solution
 |  |  |  |
|---|
Measuring impact
The proposed solution was presented to personnel at universities including the Savannah College of Art and Design to test the possibilities of prototyping the service. The concept was identified as relevant, specifically in the context of post-pandemic interaction among students and universities.
The security department indicated the opportunity for such a service to be integrated within student databases at universities to ensure an increased level of credibility and safety for all the student users of the proposed application. The testing also generated insights that opened opportunities for local and small-scale businesses to partner with the service, for providing coupons and rewards for its users.
OTHER PROJECTS
spark's journey
coastal flavor
